JaMax New Ventures Consulting LLC


Keith S. Lerner
Managing Director



Business Strategy
New Ventures & Innovation Initiatives
Strategic Marketing Projects
Business Development
Technology and Trademark/Brand in/out Licensing
Mergers, Acquisitions Divestitures
Expert Witness (Licensing or Brand Management)

Brand Experience:
PAIN RELIEF - Tylenol®, Voltaren®, Excedrin®, Ben-Gay®, Mineral Ice®, Mediprin™

NUTRITION, GASTROINTESTINAL & DIGESTIVE HEALTH - Sesame Street® Vitamins & Minerals, Rolaids®, Remegel®, Benefiber®, Maalox®


ORAL CARE - Listerine®, Listerine® Pocket-Paks™, Listerine® Whitening Strips, Certs®, Clorets®, Köldt™, DeeMints®,


WOUND CARE & MEDICATED SKIN CARE- Rogaine®, Neosporin®, Neosporin® Scar Solution™, Neo-to-Go®, Polysporin®, Fenistil®, Lamisil®


SKIN and PERSONAL CARE - Lubriderm®, Keri®, Tensylase™ Therapeutic Skin Care, Schick® Shaving cream, Razors

GOOD FOR YOU CONFECTIONS - Ocean Spray® FruitWaves™


DIAGNOSTICS - ept® Pregnancy Test Kits

UPPER REPIRATORY - Tylenol® Cold, Tylenol® Sinus, Tylenol® Allergy, Zyrtec®, Halls®, Benadryl®, Sudafed®, Vita-C®, Theraflu®, Triaminic®, Pediacare®

EYECARE: Visine®

SMOKING CESSATION - Nicorette®, Nicotinell®, Thrive®, Habitrol®

Copyright 2012 by JaMax Business Ventures Consulting LLC. All rights reserved. Documents published in this website may contain other proprietary notices or describe products, services, processes, or technologies owned by third parties.

TYLENOL®, ROLAIDS®, ROGAINE®, BENGAY®, VISINE® and e.p.t.®  are registered trademarks of McNeil Consumer & Specialty Pharmaceuticals, a Division of McNeil-PPC, Inc. The LISTERINE® bottle design and LISTERINE® are registered trademarks of Johnson & Johnson. LUBRIDERM® is a registered trademark of Johnson & Johnson Consumer Companies, Inc.  POLYSPORIN® is a registered trademark of Johnson & Johnson. NICOTINELL®, FENISTIL® and VOLTAREN® are registered trademarks of Novartis AG.  THERAFLU® , THRIVE®, HABITROL®, TENSYLASE®, KERI®, BENEFIBER®, MAALOX®, LAMISIL® and MINERAL ICE®  are registered trademarks of Novartis Consumer Health, Inc. CERTS®, CLORETS®, DEEMINTS®, HALLS® and Vita-C® are registered trademarks of Kraft  Foods, Inc.  NICORETTE® is a registered trademark of the GlaxoSmithKline group of companies. PediaCare® is a registered Trademark of Prestige Brands, Inc. OCEAN SPRAY® is a registered trademark of Ocean Spray Inc. SCHICK® is a registered trademark of the Schick Corporation.  SESAME STREET® is a registered Trademark of Children's Television Workshop.